Built on the reliable WordPress framework and hosted with SiteGround, you will love the capability and user-friendly environment we provide.


We believe people should be served by people.  No matter the website/hosting issue, get in touch and we’ll point you in the right direction!


Website maintenance, code changes and security updates are an ongoing necessity.  You can count on our experts to keep you running strong into the future.


shift dot gives you a ton of features for your money, and we do it with elegance and grace.  See the features below to gain more understanding of what we can do for you.

Clean Design

Non-bloated site code, leading to faster site navigation.

Custom Build

Theme optimization for a tailored, unique brand to you.

Search Engine Optimization

Web localization and content targeting to help your site get found.

Ongoing Consultation

Continuing support provided to ensure your site stays online.


Sell your physical and digital products via your online store.

Logo / Branding

Distinguish your business amongst others, and create an identity.

Google Analytics

Know where your visitors are coming from, and when.

Solid Platform

Sites built on the WordPress platform…a proven, solid system.

Strong Security

256-bit SHA SSL (Secure Socket Layer) protection for your customers.

Photo / Video

Professional photos and videos. FAA-Certified.

Business Email

Get customized email accounts for you and your employees.

Domain / Hosting Setup

Get matched with the right hosting plan and the best domain name(s).

“David has built the most beautiful, functional, easy to navigate website for my small bakery! He has been so accommodating to all my needs and even has the best ideas to make everything flow smoothly. Not to mention, David is the nicest person you’ll ever meet. I HIGHLY recommend him for your web design needs.”

Rebecca Morelock



“Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.”
— Robin S. Sharma, Canadian writer and motivational speaker

David Reed


UX Designer with focus on interactive experiences & PHP-programming.

Hi, I’m Dave. While in college in 2001, I began building websites and learning various web technologies. Over the last 20 years, I’ve developed dozens of websites for various small businesses. My areas of technical skill include front-end and back-end design (full-stack) development, PHP, MySQL database, Javascript, HTML, and WordPress development. I’ve enjoyed working with so many great people, and hope to get the opportunity to help you with your online goals. Contact me today via the methods below, and let’s discuss your goals for a better website.


The design and development process takes a lot of planning, and your valuable input helps to ensure a successful outcome. Check out the steps below.

1. Gather Info

We lead each project by determining the client’s likes and dislikes about certain websites, and ask questions about color, logo and other important items.  This time is to make sure the overall finished product will meet our client’s needs.

2. Plan Structure

During this phase, we install a “landing page” and build the framework and pages for the upcoming site. This allows the client to view the progress and request any changes / enhancements.

3. Design Site

Taking the information from Step 1, we proceed to apply the agreed-upon styling and color to the structure discussed in Step 2. Again, the background site is viewable only by the client in order to track progress.

4. Write Content

After design and structure are approved, we then proceed to insert images and text (content) throughout the site. We typically request the client provide text, as this greatly decreases development time. We provide professional photography services as needed.

5. Custom Code

Many projects require extra functionality for various tasks. Maybe the client needs an extra location listed, or a special alert box is needed with a countdown timer. We use this time to seamlessly add these types of elements to the site.

6. Test and Launch

This phase involves allowing a select group of users to access the site and provide feedback as to its overall ease of usage. Items such as page load time, organization of content and menus, and image placement are just a few of these. After approval is given, full site launch is commenced.

7. Maintain and Secure

The final step is to perform weekly updates to code and plugins. It’s also imperative the site be properly secured through various methods, which we provide in three ways. Other services like daily backups, Search Engine Optimization, and WordPress updates are also included in our comprehensive maintenance package.


With over 15 years of design experience, our team is positioned to provide excellent service to any client.  Get quality web design for all types of business.

From the Blog

Read through our various self-help articles, and maybe learn some concepts you weren’t aware of!  We try not to bore you, and we welcome all feedback!

Contact Us

We all like to be heard.  Enter your information securely, and we’ll get back to you within 24 hours.

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    Mailing Address
    shift dot
    P.O. Box 1324
    Midlothian, TX 76065

    (214) 307-4048

    NOTE: We use Google Voice service for all calls.

    Business Hours
    Monday – Friday: 8am – 5pm
    Saturday: Closed
    Sunday: Closed

    NOTE: If calling during normal business hours, and no answer, please leave a voicemail. We typically respond within two (2) hours.

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